Podcasts

Greg Alexander and Sean Magennis share insight on how to start, scale, and sell a professional services firm via their new podcast, The Boutique.

Riding on the back of Greg Alexander’s new book release, The Boutique, he and Capital 54 CEO Sean Magennis discuss how to scale a professional services firm over the course of 48 episodes. Click on any of the episodes below to listen!

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Episode 46: The Boutique: What Founders Ought to Know about Team Composition

The composition of the founding team must be carefully considered. Boutiques are often formed by a group with overlapping skills which makes it hard to scale. Learn about how the team may need to change over time if a boutique is to reach its full potential.

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Episode 45: The Boutique: Dictator vs. Democracy: Which is Best for You

As boutiques scale the way decisions are made must change. A startup benefits from the speed of a single decision maker. However, during scale, the decision-making ability of the founder is diminished.

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Episode 44: The Boutique: How to Split Up the Pie in a Professional Service Firm

Splitting the equity in a partnership is difficult. However, there is a proper way to do it that results in lots of wealth being created. Learn how to fix broken legacy partnership agreements as you grow, scale, and exit.

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Episode 43: The Boutique: Define Your Market with One Word: Reach

The size of your market is most accurately measured by your ability to reach the decision makers in your niche. Growing a boutique is hard and the size of the prize needs to be worth the level of effort.

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Episode 42: The Boutique: 3 Ways to Pay Partners Correctly

Designing the compensation system for Partners at boutique professional service firms requires special treatment. Partners are not like other employees and getting their pay system correct requires strategic thought.

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Episode 41: The Boutique: Why Engagement Type is a Key to Growth

The type of engagement you sell and deliver determines the growth strategy of a boutique. There are
two types of engagements – elephants and rabbits and understanding which you are hunting is a key to
growth.

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Episode 40: The Boutique: What No One Tells You About Failed Attempts to Exit

A top reason owners fail to exit is a decline in performance during the process of selling the firm. On this episode, we discuss how to avoid making this mistake.

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Episode 39: The Boutique: 4 Different Recruiting Needs for Proserv Firms to Scale

As your boutique professional service firm scales, recruiting shows up on the list of priorities. The days of recruiting from your personal network are over and the ability to recruit at scale separates the winners from the losers.

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Episode 38: The Boutique: How to Market and Sell Like a Pro

Founders of boutiques can increase their rate of growth by professionalizing their marketing and sales approach. On this episode, learn the fundamental building blocks to professionalize your sales and marketing efforts.

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Episode 37: The Boutique: The One Thing No One Tells You about Scaling your Firm

Founders of boutiques often mistakenly equate number of employees with success. However, lots of employees may signal a poorly run firm. On this episode, we make the case for fewer employees and illustrate the impact to profitability.

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Episode 36: The Boutique: The 3 Commandments of Service Design

Your service offering must deliver value to the client and designing it correctly is a mission-critical task. On this episode, we discuss how to re-think service design and delivery to accelerate profits.

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Episode 35: The Boutique: How to Prevent Greed from Stopping Your Exit

Greed, if left unchecked, can get in the way of a successful exit. On this episode, we discuss a framework to help you keep greed from sinking your deal.

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