How to grow, scale and exit your firm bigger and faster.

Greg Alexander shares insights on how to start, scale, and sell a professional services firm on The BOUTIQUE podcast, based on his book, written for founders and leaders of boutique pro serv firms. Each episode brings to life a part of framework that makes The BOUTIQUE an essential guide for boutique professional services success.

The Boutique podcast cover image.


The opportunity cost of spending your prime in a lifestyle business is too large. On this episode, we discuss a 3-part framework to address this issue and demonstrate how to use it.

The Boutique podcast cover image.


Scaling a boutique professional services firm requires a strategy. Yet many owners have a collection of tactics and call it a strategy. Learn about how firms should approach creating their strategy.

The Boutique podcast cover image.

Episode 46: The Boutique: What Founders Ought to Know about Team Composition

The composition of the founding team must be carefully considered. Boutiques are often formed by a group with overlapping skills which makes it hard to scale. Learn about how the team may need to change over time if a boutique is to reach its full potential.

The Boutique podcast cover image.

Episode 45: The Boutique: Dictator vs. Democracy: Which is Best for You

As boutiques scale the way decisions are made must change. A startup benefits from the speed of a single decision maker. However, during scale, the decision-making ability of the founder is diminished.

The Boutique podcast cover image.

Episode 44: The Boutique: How to Split Up the Pie in a Professional Service Firm

Splitting the equity in a partnership is difficult. However, there is a proper way to do it that results in lots of wealth being created. Learn how to fix broken legacy partnership agreements as you grow, scale, and exit.

The Boutique podcast cover image.

Episode 43: The Boutique: Define Your Market with One Word: Reach

The size of your market is most accurately measured by your ability to reach the decision makers in your niche. Growing a boutique is hard and the size of the prize needs to be worth the level of effort.

The Boutique podcast cover image.

Episode 42: The Boutique: 3 Ways to Pay Partners Correctly

Designing the compensation system for Partners at boutique professional service firms requires special treatment. Partners are not like other employees and getting their pay system correct requires strategic thought.

The Boutique podcast cover image.

Episode 41: The Boutique: Why Engagement Type is a Key to Growth

The type of engagement you sell and deliver determines the growth strategy of a boutique. There are
two types of engagements – elephants and rabbits and understanding which you are hunting is a key to

The Boutique podcast cover image.

Episode 40: The Boutique: What No One Tells You About Failed Attempts to Exit

A top reason owners fail to exit is a decline in performance during the process of selling the firm. On this episode, we discuss how to avoid making this mistake.

The Boutique podcast cover image.

Episode 39: The Boutique: 4 Different Recruiting Needs for Proserv Firms to Scale

As your boutique professional service firm scales, recruiting shows up on the list of priorities. The days of recruiting from your personal network are over and the ability to recruit at scale separates the winners from the losers.

The Boutique podcast cover image.

Episode 38: The Boutique: How to Market and Sell Like a Pro

Founders of boutiques can increase their rate of growth by professionalizing their marketing and sales approach. On this episode, learn the fundamental building blocks to professionalize your sales and marketing efforts.

The Boutique podcast cover image.

Episode 37: The Boutique: The One Thing No One Tells You about Scaling your Firm

Founders of boutiques often mistakenly equate number of employees with success. However, lots of employees may signal a poorly run firm. On this episode, we make the case for fewer employees and illustrate the impact to profitability.

Ready to go?

Let us help you where you need it most.